| |
Company Overview
Proclivity Systems enables online retailers to execute revenue-generating, direct marketing campaigns based on individual consumer valuations and forecasted willingness to buy. We gather all of a retailer's consumer data into a unique behavior bank, scoring each consumer and generating individual valuations by product or service. Retailer's and merchandisers use this information to drive highly targeted campaigns through multiple consumer-contact channels, with success metrics in excess of 20% revenue lift and 300% ROI.
The company was recently cited as a dynamic, fast-growing organization by BusinessWeek magazine as one of its Top 50 Tech Start-Ups You Need to Know.
Areas of Key Expertise
- Rapid (distributed) scoring of unstructured/heterogeneous data to computational advertising across numerous channels (display, mobile, search, email, affiliate link, mobile, DTV, etc.).
- Ontological systems; semantic modeling and Graph-theory (graph databases and modeling)
- Building real-time exchange/price-decisioning systems
Experience Profile
-
Computational Advertising
-Designing, building, and managing high-scaling globally distributed systems for secure data management and processing.
-Development of extensive APIs for collection of high-volume heterogeneous unstructured data (text, clickstream, twitter, transactional, campaign response, video, search, DTV, video, etc.) across numerous online/offline systems for predictive modeling
-Development of rapid high-throughput data processing/scoring systems; distributed computing (map-reduce; Hadoop)
-Development of real-time decisioning systems/arbitrage/bidding; “spot-market”; “futures market”
-Development of extensive APIs for data provisioning and support of computational advertising systems across numerous channels including: display, mobile, search, email, affiliate link, mobile, DTV, etc.
-Developing reporting/tracking system for performance measurement, ROI analysis, billing, and auditing
-
Data Mining; Ontological & Semantic Modeling
-Development of systems to support supervised and unsupervised predictive modeling (graphical models) for consumer econometric scoring; [Latent semantic modeling, Bayesian modeling, Neural Networks, Genetic Algorithms, etc.]
-Development of supervised and unsupervised ontological libraries
-Development of graph databases and data structures
-Development of heuristic/self-adapting systems
-
Marketplaces/Exchanges
-Design, development, deployment and maintenance of advertising marketplace/exchange (collaborative, co-op, etc.) based on real-time price-decisioning
-Experience with DSPs, SSPs, and RTB systems, etc.
-Experience with trend detection and reporting
-
Publishing systems:
-Development and maintenance of content management systems and dynamic serving of content and advertising
-Advanced indexing/meta-tagging of content (video, editorial) for advertising
-Integration and support of display advertising, search (SEM/SEO), sponsored links (adsense), social marketing, twitter, etc.
-Management of audience (cookie) inventory
-
Business-to-Business and Consumer-facing applications
-Experience building consumer-facing applications (iPhone, web application, etc.)
-Creative and robust UI design
-
Management:
-Experience developing and managing multi-million dollar budgets
-Effective manager/mentor of technology staff (domestic; multi-office and global)
-Effective management of domestic/globally distributed systems
-Experience working effectively with executive management team (Sales, Finance, Product, Project Management, Quant, Operations, Marketing, HR, etc.)
To learn more about this opportunity, please email an MS Word version of your resume to craig@casearch.net
|
